Get Your Phones Right!

gypDo YOU HAVE THE RIGHT MIX OF TELEPHONE EQUIPMENT and services to meet your customers’ needs? You’ll travel a complex maze sorting through how many telephone lines you’ll need, what special local phone company features you should order, and what equipment you need to buy immediately and what you should purchase later. Answers to a few simple questions will help you make short-term decisions to keep your business poised for future growth.

How many phone lines should I install? The number and type of telephone lines you order depend greatly on the kind of products or services you’re planning to offer. The ideal business setup includes at least two phone lines. (If you work out of your home, that’s two lines in addition to your existing lines for personal calls.) One line handles all your voice calls; the other handles faxes and online access. With a two-line telephone such as Lucent Technologies’s $203.99 model 882 Personal Information Center, you can also use the second line for conference …